Mothers® Simplifies Wheel and Tire Care with New All Wheel Cleaner and Water-Based Extreme Tire Shine
PR Newswire
HUNTINGTON BEACH, Calif., Nov. 3, 2026
New Spray & Shine All Wheel Cleaner safely cleans all factory and aftermarket wheel finishes and is compatible with carbon ceramic brake systems. New Back-to-Black® Extreme Tire Shine delivers a wet-look finish without harsh solvents.
HUNTINGTON BEACH, Calif., Nov. 3, 2026 /PRNewswire/ — Mothers® is introducing two new products at the 2026 SEMA Show: Spray & Shine All Wheel Cleaner and Back-to-Black® Extreme Tire Shine. These products build on a wheel-care heritage that began more than 50 years ago with a small tin of Mag & Aluminum Polish.
Wheels and brakes have changed a lot over the years. Factory and aftermarket wheels now come painted, powder-coated, PVD-finished and even ceramic-coated, while carbon ceramic brakes have moved from the racetrack to hypercars and now high-performance street cars. Spray & Shine All Wheel Cleaner is formulated for these finishes and brake systems, so owners can clean their wheels confidently without having to work around sensitive brake components.
“People want clean wheels and tires that look freshly dressed, without worrying about whether they’re using the right product,” said Shane Christman, vice president of marketing at Mothers®. “Spray & Shine All Wheel Cleaner takes the guesswork out of cleaning different wheel finishes and sensitive brake components. Back-to-Black® Extreme Tire Shine finishes the job with a water-based formula that delivers a rich, glossy look and a dry-to-the-touch feel.”
Spray & Shine All Wheel Cleaner (#05934, 24 oz.) – MSRP $9.99
One wheel cleaner for virtually any wheel and brake system. The powerful sudsing formula clings to the surface to loosen and lift brake dust, grease, dirt and road grime. Then simply agitate with a wheel-safe brush and rinse clean.
- Works on a Wide Range of Finishes: Safe on painted, chrome, PVD, anodized, powder-coated, clear-coated, ceramic-coated, polished, rough-cast and billet aluminum wheels, factory or aftermarket.
- Safe for Modern Brake Components: Formulated for use on vehicles equipped with standard and high-performance brake systems, including carbon ceramic brakes.
- Refreshing to Use: Simply spray, agitate and rinse, one wheel at a time, while enjoying a fresh citrus scent.
Back-to-Black® Extreme Tire Shine (#06936, 16 oz.) – MSRP $7.99
The newest member of the Back-to-Black® family is a water-based tire shine designed for enthusiasts who want a deep, wet-look finish without harsh solvents. Its advanced formula uses concentrated silicas for a high-gloss shine with lasting durability, leaving tires with a rich black, dry-to-the-touch finish with no greasy residue. A distinctive energy scent completes the experience.
- Extreme Wet-Look Shine: Delivers a deep, glossy finish without the sling.
- Helps Protect Rubber: Shields tires from browning and blooming without stripping their built-in antiozonants and protective compounds.
- More Than Just Tires: Delivers the same deep gloss to rubber, vinyl and plastic, including bumpers, trim, moldings, grilles, hoses and engine covers.
Availability
Spray & Shine All Wheel Cleaner and Back-to-Black® Extreme Tire Shine will begin shipping December 1, 2026, and will be available at top automotive and home improvement retailers, Amazon.com and Mothers.com. Both products are made in the USA.
Mothers® at the 2026 SEMA Show
One of the longest-standing SEMA exhibitors and a SEMA member since 1975, Mothers® returns to the Las Vegas Convention Center as the presenting sponsor of SEMA Battle of the Builders, which adds a Bike Builder Shootout category for motorcycles in 2026. The main Mothers® booth, #22843 in the Central Hall Racing & Performance section, showcases Troy Trepanier’s “Fenderless,” a 1936 Ford roadster, winner of the 2025 SEMA Battle of the Builders, alongside two racing simulators set up on Laguna Seca, where the Mothers® banner still spans the track’s famous overpass. Attendees can set a lap time any day of the show, with a live leaderboard running all week and prizes for the fastest lap times. Outdoors, two Mothers® rigs filled with standout builds will be parked in the Silver Lot at booths #80047 and #80049.
Spray & Shine All Wheel Cleaner and Back-to-Black® Extreme Tire Shine will be on display at the booth alongside the new California Gold® Ceramic Instant Detailer. Media and creators can schedule interviews, capture content and request review samples at the booth.
For more information, visit Mothers.com or check out how-to videos and tips at DetailGuide.com. Stay connected with Mothers® on Facebook at MothersUSA and on Instagram, TikTok, Threads and X at @MothersPolish.
For media inquiries, please contact New Era Communications at Mothers@newerapr.com.
About Mothers®
Mothers® shares your passion for cool cars, starting over 50 years ago with a little tin of metal polish. Today, the Mothers® High Performance Car Care brand has grown from that revolutionary metal polish to a worldwide brand, eclipsing more than 100 premium-grade products under its California Gold®, California Gold® Ceramic, CMX®, Speed®, PowerBall®, Back-to-Black® and Professional lines. Whether it’s your daily driver, classic car, import, exotic or race car, remember, there’s no shine like Mothers®!
Media Contact:
Michael Farino
New Era Communications
michael@newerapr.com
949-346-1984
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